Statistics have shown that video content is 53 times more likely than text to show on the first page of search results. In 2010 £40 billion of goods bought offline had been researched online. 55% of internet traffic in 2010 was video, this figure is predicted to rise to 80% by 2014. Adding video to email marketing boosts customer interaction by as much as 200 – 300%.
44% of people have taken action as a result of seeing video online.
Brands using online video and rich media have seen lifts in incremental sales of 20 – 40%
The UK is the 6th largest digital economy in the world. The US is the 14th.
Stats from Online Publishers Association, Forrester Research, Connected Kingdom, ONS