Web Video

We don’t want to scare you into hiring Cut Mustard TV to make a Web Video for you with statistics about what happens – or doesn‘t – to sites with no video content. We would rather persuade you that it has never been more important to have quality video on your website. And not just because a professionally produced web video will help show off your product or service in the best possible light. A short video costs about the same as a month of search engine optimisation but having a video on your site can considerably help your natural (ie non-optimised) rankings with search engines such as Google and Bing.

Here are some interesting stats on a recent M & S web video campaign during which more than three million minutes of content were viewed delivering the following results:

• Three times as many product views when supported with video
• Up to twice as many repeat visits by customers who watched M&S TV as opposed to those visiting the site alone
• Up to twice as long dwell time for customers who watch M&S TV as those who don’t
• Average uplift in basket size roughly 23 percent